Tiktok Food Trends 2024. A 2025 consumer trends report by coefficient capital and the new consumer's. Tiktoker rob shepherd (@robshep) shared a video of his recent soup night.

Consumer preferences are evolving rapidly, and tiktok remains one of the platforms at the forefront of shaping these trends.the spate consumer trend highlights: From tiktok to table, viral food trends, baking hacks and cooking methods get millions of views worldwide, shaping how modern cooks prepare meals for their households.